News: Tana Ekt Trading Partners with UAE’s Mars Food Industries for Ethiopian Market Entry

In a landmark move aimed at expanding its international footprint, Tana Ekt Trading is thrilled to announce its latest partnership with Mars Food Industries, supported by the esteemed Dubai International Chamber. This collaboration is set to bring Miralac baby food products, a leading brand under Mars Food Industries, to the burgeoning Ethiopian market. 

The partnership was officially cemented through a commercial cooperation agreement signed in the presence of Dubai Chambers representatives. This strategic alliance marks Tana Ekt Trading's dedication to addressing the growing demand for nutritious, ready-made baby food in Ethiopia, catering to the country's young population.

In a landmark move aimed at expanding its international footprint, Tana Ekt Trading is thrilled to announce its latest partnership with Mars Food Industries, supported by the esteemed Dubai International Chamber. This collaboration is set to bring Miralac baby food products, a leading brand under Mars Food Industries, to the burgeoning Ethiopian market. 

The partnership was officially cemented through a commercial cooperation agreement signed in the presence of Dubai Chambers representatives. This strategic alliance marks Tana Ekt Trading's dedication to addressing the growing demand for nutritious, ready-made baby food in Ethiopia, catering to the country's young population.

A significant catalyst for this partnership was the Dubai Business Forum, organized by Dubai Chambers. The forum provided an invaluable platform for Mars Food Industries to explore the Ethiopian market, leading to fruitful discussions and the eventual signing of the agreement with Tana Ekt Trading. With the backing of the Dubai International Chamber, including its international representative office in Addis Ababa, Mars Food Industries is set to broaden its horizons further across the African continent. This expansion promises to bring high-quality, affordable baby food to more families, aligning with our mission to contribute positively to the communities we serve.


Tana Ekt Trading, in partnership with Mars Food Industries and supported by the Dubai International Chamber, is proud to embark on this journey to fill a critical gap in the Ethiopian market. We are excited about the positive impact this venture will have on local families and look forward to further contributing to our company's growth and the prosperity of the regions we operate in. 

Stay tuned to our website and follow our social media channels for updates on this partnership and other initiatives aimed at fostering growth and delivering value across our expanding market presence.

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